In 1987, Bud Light launched its “Fright Night” Halloween campaign featuring Spuds MacKenzie, the brand’s famous bull terrier mascot. This series of commercials showcased Spuds as the ultimate party animal, bringing his festive energy to Halloween celebrations. The campaign was a major hit, contributing to a 20% boost in Bud Light sales from 1987 to 1988 and cementing Spuds as a pop culture icon. #spudsmackenzie #halloween | Truck Stop Chic