Most companies don’t destroy value in one big move. They erode it: quietly, unintentionally, and over time. 💡 Value doesn’t stay neutral. Left unattended, it shrinks. The question isn’t: “Are we delivering a good product?” The question is: “Are we designing, delivering, and reinforcing value every step of the way?” 👉 Churn is a lagging indicator. Value erosion happens long before it shows up on a dashboard. Let’s make sure you’re not unintentionally killing the very thing that drives growth. D

Indicator values in R