Why did Toyota launch Lexus? In the ever-evolving realm of business, the strategic art of brand transformation stands as a testament to the dynamism that propels industries forward. Picture this: a brand, established and revered for its mastery in crafting reliable, efficient automobiles, decides to unfurl a new chapter of its narrative. A chapter that doesn’t just introduce new products, but a whole new dimension of aspiration, luxury, and distinction. Consider the automotive titan Toyota, a na
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