You keep seeing the same claim made over and over online—so it must be true, right? Not necessarily. You could be experiencing the illusory truth effect—the psychological phenomenon that makes us more likely to believe something that we repeatedly see or hear. It's also one of the ways that misinformation spreads, but you can learn to resist it. Learn more: https://at.apa.org/misinfo #facts #truth #misinformation #psychology | American Psychological Association
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The human brain is governed by a phenomenon known as the "illusory truth effect," where the frequency of a thought becomes a shortcut for its perceived accuracy. This occurs because the brain is optimized for efficiency; information that is processed more often feels familiar, and our neural circuitry often mistakes that familiarity for objective truth. On a biological level, this is driven by neuroplasticity—the process by which repeated electrical signals strengthen the synaptic connections be
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