What Are Keywords? Intro + How to Find and Use Them - Semrush
Sep 25, 2025 · Learn what keywords are, why they matter, and how to research and use them in SEO and AI search.
What is a keyword? • SEO for beginners • Yoast
Sep 11, 2024 · A keyword, or a focus keyword as some call it, is a word that describes the content on your page or post best. It’s the search term you want to rank for with a certain page.
What Are Keywords & Why Are They Important for SEO? - Moz
Nov 7, 2024 · What Are Keywords? Keywords are ideas and topics that define what your content is about. In terms of SEO, also known as search engine optimization, they’re the words and phrases …
What Are Keywords? How to Use Them for SEO - Ahrefs
Jul 21, 2020 · Keywords are the words and phrases that people type into search engines to find what they’re looking for. For example, if you were looking to buy a new jacket, you might type something …
What Is a Keyword? | Keyword Definition | Mailchimp
Keywords are words or phrases in the content of your web pages that match the words and phrases users are entering into search engines as closely as possible. Keywords allow you to build an SEO …
What Are SEO Keywords: Find Them & Rank Better in 2025 - Backlinko
May 14, 2025 · Long tail keywords are long (usually 4+ word) terms that searchers use in Google and other search engines. And they tend to have a lower keyword difficulty compared to 1-3 word “head …
What Are Keywords and Their Importance in SEO? Explained
Sep 15, 2025 · Keywords are the specific phrases or terms that define the main topics of your content. They act as a conduit between users' search queries and the information your website offers, …
Keywords in SEO: What They Are & How to Use Them in 2025
May 12, 2025 · A keyword is a term that describes what someone is looking for when they use a search engine. How do keywords function in a search engine? When someone enters a keyword in a search …
What Is a Keyword? Why Does It Matter? Different Types of Keywords ...
May 4, 2023 · A keyword is a word or phrase that people type into search engines when looking for information that meets their needs. In SEO (Search Engine Optimization), a keyword refers to the …
What Is a Keyword? Importance and SEO Best Practices
A keyword is a specific word or phrase that people use to search for information online. These keywords help search engines understand user intent and deliver the most relevant results. Whether someone …