Jun 20, 2025 · Cognitive dissonance theory, proposed by Festinger, focuses on the discomfort felt when holding conflicting beliefs or attitudes, leading individuals to seek consistency.

As presented by Festinger in 1957, dissonance theory began by postulating that pairs of cognitions (elements of knowledge) can be relevant or irrelevant to one another. If two cognitions are relevant to …

According to this theory, when an action or idea is psychologically inconsistent with the other, people automatically try to resolve the conflict, usually by reframing a side to make the combination congruent.

Dec 31, 2025 · Cognitive dissonance occurs when there is a conflict between beliefs, attitudes, or behaviors, leading to discomfort & a motivation to reduce the inconsistency. People address this …

What is cognitive dissonance? When someone tells a lie and feels uncomfortable about it because he fundamentally sees himself as an honest person, he may be experiencing cognitive...

Jan 27, 2025 · It happens to the best of us, but there's actually a name for that discomfort you're experiencing: cognitive dissonance. Cognitive dissonance is the mental discomfort that results from …

Our discussion starts with cognitive dissonance—one of the most prominent topics in social psychology. The central thesis of cognitive dissonance theory (Festinger, 1957) is that when two beliefs are …

First proposed by Leon Festinger in the late 1950s, cognitive dissonance theory was a relatively simple and straightforward explanation of how human beings deal with inconsistency.

In psychology, cognitive dissonance occurs when a person holds contradictory beliefs, ideas, or values, and is typically experienced as psychological stress when they participate in an action that goes …

In simple terms, a dissonance is an inconsistency in cognitive elements, which can be knowledge, opinions, beliefs, or the behaviours of an individual. The existence of such inconsistency causes …