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  1. What is Customer Relationship Management (CRM)? - IBM

    Customer relationship management (CRM) is a set of integrated technologies used to document, track, and manage an organizations relationships and interactions with existing and potential customers.

  2. Was ist CRM? | IBM

    Customer Relationship Management (CRM) ist eine Reihe integrierter Technologien zum Dokumentieren, Verfolgen und Verwalten der Beziehungen und Interaktionen eines Unternehmens …

  3. What Is Customer Retention? | IBM

    Customer retention tools There are several tools organizations can use to increase customer retention. Customer relationship management (CRM) system: A CRM system unites multiple functions (for …

  4. Che cos'è il CRM? | IBM

    Il Customer Relationship Management (CRM) è un insieme di tecnologie integrate utilizzate per documentare, tracciare e gestire le relazioni e le interazioni di un'organizzazione con i clienti esistenti …

  5. What is marketing automation? - IBM

    Types of marketing automation tools Some companies offer all-in-one marketing automation platforms that provide all services. Companies like Siebel and Salesforce pioneered customer relationship …

  6. What is enterprise resource planning (ERP)? - IBM

    Enterprise resource planning (ERP) is a business management software system that is designed to manage and streamline an organization’s functions, processes and workflows with automation and …

  7. What Is a Data Warehouse? | IBM

    Data warehousing systems can ingest large amounts of data from a wide range of source systems, including operational databases, transactional systems and customer relationship management …

  8. Qu’est-ce que la CRM ? | IBM

    La gestion de la relation client (CRM) est un ensemble de technologies intégrées utilisées pour documenter, suivre et gérer les relations et les interactions d’une organisation avec ses clients …

  9. What is business intelligence (BI)? - IBM

    Business Intelligence (BI) is a set of technological processes for collecting, managing and analyzing organizational data to yield business-centric insights.

  10. What Is a Chatbot? | IBM

    A chatbot is a computer program that simulates conversation with human end users. It often uses NLP to parse inputs and generative AI to automate responses.