
What is Customer Relationship Management (CRM)? - IBM
Customer relationship management (CRM) is a set of integrated technologies used to document, track, and manage an organizations relationships and interactions with existing and potential customers.
Was ist CRM? | IBM
Customer Relationship Management (CRM) ist eine Reihe integrierter Technologien zum Dokumentieren, Verfolgen und Verwalten der Beziehungen und Interaktionen eines Unternehmens …
What Is Customer Retention? | IBM
Customer retention tools There are several tools organizations can use to increase customer retention. Customer relationship management (CRM) system: A CRM system unites multiple functions (for …
Che cos'è il CRM? | IBM
Il Customer Relationship Management (CRM) è un insieme di tecnologie integrate utilizzate per documentare, tracciare e gestire le relazioni e le interazioni di un'organizzazione con i clienti esistenti …
What is marketing automation? - IBM
Types of marketing automation tools Some companies offer all-in-one marketing automation platforms that provide all services. Companies like Siebel and Salesforce pioneered customer relationship …
What is enterprise resource planning (ERP)? - IBM
Enterprise resource planning (ERP) is a business management software system that is designed to manage and streamline an organization’s functions, processes and workflows with automation and …
What Is a Data Warehouse? | IBM
Data warehousing systems can ingest large amounts of data from a wide range of source systems, including operational databases, transactional systems and customer relationship management …
Qu’est-ce que la CRM ? | IBM
La gestion de la relation client (CRM) est un ensemble de technologies intégrées utilisées pour documenter, suivre et gérer les relations et les interactions d’une organisation avec ses clients …
What is business intelligence (BI)? - IBM
Business Intelligence (BI) is a set of technological processes for collecting, managing and analyzing organizational data to yield business-centric insights.
What Is a Chatbot? | IBM
A chatbot is a computer program that simulates conversation with human end users. It often uses NLP to parse inputs and generative AI to automate responses.