Smell finer than the finest fragrances with premium scents crafted by world-renown perfumers. Study chose AXE over their current prestige cologne.

Smell good every day with AXE’s long lasting body spray. Explore our fragrance collection to find a scent that fits your style. Sign up for offers and news.

Explore all Axe products from body sprays and deodorants to shower gels and hair styling products. Join our email list for exciting product updates and offers.

Elevate your presence with the AXE Fine Fragrance Collection. Experience sophisticated, long-lasting scents crafted for the modern man.

Explore AXE's powerful range of deodorants and antiperspirants. Get superior odor and sweat protection for lasting freshness and confidence.

Explore Axe's new grooming products and fragrances or just brush up on those dating skills. Welcome to the New AXE Effect.

Axe has a range of deodorants, antiperspirants, and body sprays to help you navigate your life while smelling fine, feeling confident, and ready for anything. Here are some of our favorites.

Save by signing up to receive communications from Axe and other Unilever Brands about exclusive offers, product updates, and more! By signing up, you agree to our Sign-Up and Save Policy and our …

Sign up and be the first to know about exciting offers, product updates and more from Axe and other Unilever brands. For further information, please refer to our Privacy Notice.

Invigorate your senses with AXE body washes. Cleanse and refresh your skin with our diverse range of masculine fragrances.