Discover new beauty product reviews, hair ideas, makeup looks, and skin-care advice, plus tips, trends, and more from Allure, the first and only dedicated beauty magazine.

And the 2025 Allure Best of Beauty winners are... see all of the skin-care, hair-care, makeup, nails, and fragrance products that we awarded our coveted little red seal.

Read more about Allure Magazine from Allure, and discover new ideas, makeup looks, skin-care advice, the best beauty products, tips, and trends.

At Allure, we believe that makeup and hair are significant art forms, that “anti-aging” is a terrible idea, and that everyone’s beauty deserves to be included and celebrated.

Sep 16, 2025 · The best makeup tips, tutorials, and product recommendations for everything from eye shadow, brow pencils, and mascara to foundation and lip gloss, as reported by the experts at Allure.

Here, 357 new Allure 2024 Best of Beauty Award winners that—you have to admit—look so good with a splash of red.

Sep 16, 2025 · All products featured on Allure are independently selected by our editors. However, we may receive compensation from retailers and/or from purchases of products through these links.

The winners are ready for their close-up. See the 70 hair, makeup, skin-care, and body products your fellow beauty lovers can't live without and deemed worthy of a 2025 Allure Readers' Choice Award.

Sep 16, 2025 · The top hair trends, hair-care products, styling tips, and haircuts and colors for every texture, curl type, and length, as reported by the experts at Allure Magazine.

Sep 16, 2025 · To determine the Best of Beauty Skin winners, Allure editors and contributors test thousands of skin-care products over many months to find the formulas that deliver real results.