New guidelines developed by the Online Advertising Taskforce aim to help brands, agencies and media owners use AI effectively ...

For many decades, artificial intelligence was considered a product of science fiction, a world with futuristic robots, ...

Public trust in advertising is on the rise, but ‘suspicious advertising’ is an increasingly significant factor in levels of ...

Learn why first-party data plays an increasingly important role in how automated ad campaigns are optimized and measured.

The Federal Trade Commission’s (FTC) advertising disclosure rules for “material connections” are not new. The FTC has long ...

Department: Sales Reports to: General Sales Manager Job Description: The Strategic Digital Marketing Consultant will cultivate new business, grow existing business and work as a team leader to offer ...

The monthly event in downtown Aurora known as First Fridays is returning on the evening of Feb. 6 — and again, a new group ...

Racing returns to Oaklawn this weekend following the recent winter freeze, bringing with it some festive parties, cash prizes, and a full slate of races ...

ABSOLUT TABASCO infuses the Swedish vodka brand's liquid with an 'essence' created from the same red pepper mash used to make ...

Nutshell reports effective CRM and email marketing alignment enhances customer relationships through strategic planning in people, processes, and data governance.

Skins have been tweaked, special event modes like Marvel Zombies were extended at fan request, and just recently Deadpool's ...

Advertisers aim to tailor ads to individual viewers to drive clicks, and while bespoke creatives for each person are currently impractical, new research suggests AI-generated imagery could soon be ...