By fusing behavioral data, real-time analytics and generative AI, the industry is entering a new era: attention hacking at scale.

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Transparency is key. If users understand when they’re engaging with AI-generated media and can opt in knowingly, brands can ...

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In 2026, Industry experts tell TV Tech to expect companies promoting artificial intelligence will attempt to move beyond hype ...

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The Chief Marketing Officer role is transforming. Artificial intelligence is now powering significant portions of daily ...