Walmart and Vizio announced during their NewFront event that unified account logins are coming to smart TVs using Vizio’s ...

The age-old question for streaming TV advertisers is, how to target the viewers they want while reaching the scale their ...

Google got to talk about its two favorite things during its presentation at the IAB’s NewFronts on Monday: AI and creators.

The FBI wants your data; Agency-owned AI platforms may not be long for this world; and how much data is too much, anyway?

Dive into AdExchanger's Newfronts 2026 coverage for the latest updates, expert opinions, and analysis shaping the future of ...

Customers don't need perfection. But they do need to know that a brand will make it right when something goes wrong.

When Truthset revealed that IP-to-postal matches are accurate only 13% of the time, it exposed an uncomfortable truth about ...

Publishers are exploring automation through agentic AI such as sales agents who actively make decisions in the auction.

If buyers want control, they need “bid rationalization,” shaping supply at the bid-request level so they see better, more ...

Amit Patel had been a longtime user of MyFitnessPal, a health and nutrition tracking app, before joining a year ago as CRO.

Marketers debate whether to build or buy tools; Meta is shutting down the VR version of Horizon Worlds; and influencer ...

Principal-based buying is on the rise, and it’s causing conflict between agencies and ad tech partners. Plus: What are ...