LONDON--(BUSINESS WIRE)--A well-known market intelligence company, Infiniti Research, has announced the completion of their recent article on common mistakes to avoid in your product positioning ...

When we establish a position in the marketplace, we define ourselves—draw a line around ourselves—within that marketplace. We let people know what we do and for whom we do it. Which means, by ...

One of the criteria often used for judging a good positioning statement is that it is maneuverable. This ensures that the positioning doesn’t lock you in, especially in markets that change. Clearly ...