*Refers to the latest 2 years of stltoday.com stories. Cancel anytime. Price signs are shown at a Wal-Mart store in a Las Vegas file photo from May 16, 2006. (AP Photo/Jae C. Hong, File) FAYETTEVILLE, ...

FAYETTEVILLE, Ark. (CBS NEWS)- Walmart (WMT) is reviving its yellow smiley image to be the face of its low-price marketing. The nation's largest retailer is emphasizing customer service and aiming to ...

Are you a print subscriber? Activate your account. By Gillian Follett - 1 hour 54 min ago By Bradley Johnson - 3 hours 22 min ago By Ewan Larkin - 3 hours 25 min ago By Jon Springer - 6 hours 42 min ...

The nation's top retailer is bringing back a famously happy icon after a 10-year hiatus and lengthy legal battle. A classic yellow smiley face was used by Walmart from 1990-2006 to alert shoppers to ...

The Walmart logo has been a staple in the US for decades, but customers have only just found out what it truly means - and customers are surprised ...

FAYETTEVILLE, Ark. (AP) – Wal-Mart is reviving its yellow smiley image to be the face of its low-price marketing. The nation’s largest retailer says it’s bringing back the smiley that had been dormant ...

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FAYETTEVILLE, Ark. – Wal-Mart is reviving its yellow smiley image to be the face of its low-price marketing. The nation’s largest retailer is emphasizing customer service and aiming to reinforce a ...