Okinawa offers a slower, more soulful side of Japan that blends tropical escape with cultural depth. View Entire Post › ...

Find serenity on land and in the sea ...

One of only five Blue Zones in the world, Okinawa has been named by Expedia as one of its Destinations of the Year 2026, ranking second on the list following a remarkable 71% year-on-year increase in ...

Okinawa’s local government is stepping up its efforts to promote cycling in the prefecture in 2025, aiming to attract bike enthusiasts from around the world to explore the subtropical islands’ routes ...

As part of our initiative to develop high-value inbound tourism destinations in regional Japan, we are conducting an online survey to better understand the awareness, interests, and travel behaviors ...

Hobby enthusiasts summon mythical creatures and lead fictional skirmishes every day on Okinawa, and one American business owner ensures a steady source of supplies to keep that battle drumbeat going.