If ad tech were a medical patient, a doctor would diagnose it with, among its other ailments, a bloat problem – specifically, bidstream bloat. According to eMarketer, the volume of bid requests ...

Last time, we discussed some ways compression techniques can help achieve greater throughput for file transfers, provided the data being transferred is inherently compressible. But the link between ...

There are approximately two million electric vehicles on the road in the US today, which accounts for less than 1% of the 250 million vehicles currently sold in the country. And yet it’s increasingly ...

LAWRENCE, Kan. – Feb. 27, 2024 – Cobalt Iron Inc. today announced that it has received another new patent, this time on its technology for operational and event-driven network traffic shaping. U.S.

Assertive Yield has introduced traffic-shaping technology to help publishers build revenue from programmatic advertising. The revenue-agnostic platform allows publishers to control their data and ...

TripleLift is proud to announce that we are an early beta participant for Amazon Ads' new traffic signal sharing and shaping tool, Dynamic Traffic Engine (beta). This product is transforming how ...