MediaPost

Tide's 'Cold Callers' Push Detergent's Environment-Themed Campaign

Procter & Gamble detergent brand Tide has upped its campaign to get users to start washing their clothes in cold water, with new commercials that feature Ice-T and Stone Cold Steve Austin as “Cold ...
MediaPost

Tide's First Washing Machine Is A Very Limited Edition

Procter & Gamble’s Tide has entered the home appliance business… sort of. As part of a new push with the NFL to encourage cold-water washing, Tide has created only 10 units of the Tide Cold Washer, ...
Yahoo

Tide talks partnering with Walmart and major appliance makers to make laundry better from the jump: 'They're going to get a great result'

The latest installment of Tide's journey to get us to wash clothes on cold goes way beyond detergent. Hint: It involves America's biggest retailer — and your shiny new washing machine. This spring, ...
Business Wire

Tide Partners with Electrolux, GE Appliances and Samsung to Announce the First Tide Cold Certified Washing Machines

New Appliance Innovations Tested by Tide Help Drive Eco-Behavior Change in the Laundry Room, Decreasing Energy Consumption by Up to 90% and Saving People Money CINCINNATI--(BUSINESS WIRE)--Tide®, ...
Twice

Electrolux, GE Appliances, Samsung Washing Machines Receive Tide Cold Certification

Electrolux, GE Appliances, and Samsung have partnered with Tide to ensure that their washing machines are Tide Cold Certified. This certification means that these machines include a cold wash feature ...