The company reminds us that a great customer experience isn’t complicated. And as important as anything, they don’t just ...

FORT WAYNE, Ind. (WANE) — Wednesday is National Buy a Musical Instrument Day, and whether you’re a beginner or an expert in playing an instrument, Sweetwater has everything you’re looking for and more ...

Guitars Best Christmas gifts for musicians 2025: 21 affordable festive present ideas for music-makers (which they'll genuinely love) Electronic Drums Roland's TD716 electronic drum set is designed to ...

FORT WAYNE, Ind. (WANE) – Sweetwater is helping aspiring musicians gear up for the school year with free instrument fitting sessions starting next month. Jennifer Witt, Band and Orchestra Marketing ...

Sales at music gear e-commerce retailer Sweetwater once again reached a crescendo in 2022. The privately-held company said it achieved $1.57 billion in sales and saw revenue growth of 9.5% year over ...

Sweetwater will partner with a nonprofit foundation to support nearly 30 grants to expand student access to instruments and music education in markets from California to Maryland. Save The Music ...

A few years ago, if you had asked Chuck Surack, the founder of customer-centric Sweetwater Sound, when he planned to sell his Fort Wayne, Indiana-based empire, he would have confidently declared, ...

Sweetwater Sound hit some high notes last year, ringing up more than $1.5 billion in record sales while serving more than 1.6 million unique customers, the Fort Wayne company announced Friday. Last ...

Plugins UAD's free plugin offer is the biggest no-brainer I've seen this year – but time is running out to get your hands on a world-class studio weapon for nothing Software & Apps Black Friday plugin ...

To some people, guitars are almost as essential as toilet paper. While the Covid-19 pandemic wreaked havoc on the global economy, seriously hurting and shuttering many businesses, some companies — ...

Guitar Center and Sweetwater, two of America’s major music gear retailers, are striking slightly different chords with how they plan to maintain and grow their market share, customer loyalty and ...

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