The collection includes pieces inspired by works from Edgar Degas, Claude Monet, Paul Klee and Jackson Pollock.

Swatch has never been shy about letting people remix its watches with Swatch X You (I have a few myself), but now it’s handing fans an even bigger brush. The brand has launched AI-DADA, a new ...

To celebrate its 50th anniversary, the Israel Museum sourced an innovative commemorative product from an enduring design junkie favorite. The result: the first Swatch watch reportedly ever made for ...

Swatch, the fashion watch for the masses, has created Swatch X You, a clever online watch “factory” that lets you pick a face, band, and extra doodads to truly customize your $65 to $85 watch. The ...

Now, more than ever, the season is all about personality. Focus is on the individual. It was impossible not to spot the fashion trends this season. The ideas are loud and clear. And Swiss watch and ...

A collection being put up for auction next month shines a light on the secretive design history of Swatch watches. The Schmid & Muller collection, which is being sold at Sotheby’s Geneva on 10 ...

Swatch, the fashion watch for the masses, has created Swatch X You, a clever online watch "factory" that lets you pick a face, band, and extra doodads to truly customize your $65 to $85 watch. The ...

A collection being put up for auction next month shines a light on the secretive design history of Swatch watches. The Schmid & Muller collection, which is being sold at Sotheby’s Geneva on 10 ...