Baskin-Robbins is known for its ice cream, but did you know there’s a hidden message in its logo? “The ‘BR’ in the Baskin-Robbins logo has a—not very well—hidden ‘31’ in it,” says Jaclyn Hesse, ...

We’ve all heard of the FedEx arrow, but what other symbols are hidden in brand logos? In the spirit of our investigation into the new hidden persuaders, I’ve picked my six favourites. The science of ...

The exterior of a Chili's restaurant showing the logo - Kevin Carter/Getty Images An effective logo identifies a restaurant's brand in a way that's easy to recognize; think McDonald's golden arches, ...

In 2018, Johnnie Walker introduces its first female character, Jane Walker, to mark International Women's Day. /Courtesy of Johnnie Walker What is hidden in the Amazon logo? Did you notice the arrow ...