Parade aims to feature only the best products and services. If you buy something via one of our links, we may earn a commission. Skin's needs change over time. Dryness and loss of elasticity are ...

The year may be coming to an end, but beauty companies are not yet done with M&A for 2023. On the same day Unilever revealed its intention to buy K18, Shiseido has signed a definitive agreement to ...

Shiseido generates nearly 60% of its group sales from skincare care in contrast to Estée Lauder’s 44% and L’Oréal’s 40%. Given higher gross margins of skincare products in part due to much larger ...

Holiday campaigns are a blood sport. ’Tis the season for joy, sure, but it’s also the moment every brand is fighting for a spot under the tree. For Japanese beauty giant Shiseido, Christmas is the ...

Find out how new advancements in skincare can help you achieve that forever young look with age-reversal science.

Rationalizing the business/brand portfolio with a priority centered on prestige skincare and China is the key strategy of the midterm plan ending 2023. Skincare innovations, Shiseido’s core competence ...