It seems that every tequila brand has its own romantic story behind it. My suspicion is that these tall tales are usually at least in part manufactured by marketing and public relations firms, ...

When it comes to tequila, there's way more than meets the eye. Did you know that tequila is technically a type of mezcal? Or that it's an incredibly versatile spirit? While classic margaritas are ...

José Cuervo, the man behind the world’s top-selling tequila, helped to change the spirit landscape in Mexico. Camper English is a San Francisco-based cocktails and spirits writer and educator. He is ...

Sauza Tequila, the flagship brand of Casa Sauza, will debut a new premium look in June 2015. The refreshed brand identity highlights the Sauza family heritage, quality and craftsmanship behind the ...

Courtesy of W. W. Norton & Company, Inc. José Cuervo is the world’s top-selling tequila brand. Yet, many people don’t realize that José Antonio de Cuervo was an actual person. In part, that’s because ...

José Cuervo, the man behind the world’s top-selling tequila, helped to change the spirit landscape in Mexico. José Cuervo is the world’s top-selling tequila brand. Yet, many people don’t realize that ...