SRAM is the leading manufacturer of state-of-the-art bicycle components in the US. In 2017 it enjoyed strong growth while its competition was flat. CEO Stan Day told Business Insider that SRAM's ...

Can you feel it? The Force is here. As we published in our extensive SRAM Red AXS eTap coverage and early review, SRAM was transparent about a Force eTap AXS group coming in April when it unveiled the ...

SRAM's new XX DH AXS Transmission is aimed squarely at downhill racers and riders, and is claimed to offer time savings over traditional, cabled gearing. With the ability to shift under load, SRAM ...

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. SRAM’s 2011 X9 and X0 components are bookended by their already unveiled X7 and XX 10-speed ...

With a variety of crank and cassette options, there is a solution for every drop bar bike - and you can even combine huge mountain bike cassettes The trickle-down of SRAM’s wireless ASX technology, ...

If you ride a bicycle, the odds are good that it’s outfitted with SRAM components like Grip Shifts or Rock Shox. Those components and a lot of other cool things are developed and tested at SRAM’s new ...

Following the brand specialists that help pro mechanics get the best out of their equipment ...

Will the resurgence in urban cycling ever be matched by a rise in bike-friendly offices? Recently architecture and design firm Perkins+Will completed what might be the ultimate office for bike lovers ...

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