Nothing brings in business like a quality referral marketing plan. Other companies and marketers love hearing about tools and services to help make their own efforts more successful. Let’s take a look ...

In order to acquire, retain and improve customer experience, referral campaigns are estimated to be in use with as many as 30% of all North American financial institutions. Since the bottom line is ...

Referral marketing has come a long way from generic refer-a-friend links. DocuSign gave me the low down on how they use Extole's referral marketing solution to improve lead gen and measure results.

“According to a report by Nielsen, 92% of consumers around the world say they trust earned media, such as recommendations from friends and family, above all other forms of advertising, and people are ...

Opinions expressed by Entrepreneur contributors are their own. Referrals should be one of the top marketing strategies professional service providers focus on. Why? Because referrals are likelier to ...

Opinions expressed by Entrepreneur contributors are their own. When looking at successful companies like Airbnb or Dropbox, it’s easy to forget that they too were once a burgeoning startup. Like any ...

In a world teeming with social media and digital marketing campaigns, a friend's recommendation can go a long way: 27% of digital marketers report that more than 50% of new customers are obtained ...