If you’re planning on selling something on eBay, make sure the background color in your ad is red. Researchers have found that red backgrounds lead to more aggressive bidding, according to a study ...

On your next date, wear something red. Or just stand in front of a red background. Research shows that people find members of the opposite sex more attractive when they are in close proximity to the ...

When an online negotiable-price vacation package was presented against a blue background, research subjects made a “best offer” of $712, on average—but they went only as high as $684 when the ...

The color red has been linked to romance and Valentine’s Day for a really long time. Should it be? Should you repaint, or at least buy a new shirt featuring this hue for February 14? The research ...