Even a small business needs to effectively communicate its mission to its target demographic. Large corporations spend millions on public relations campaigns that are designed to build the brand, ...

Public relations is how a company interacts with the public, maintains ties to its community and gets important company information out to consumers and other interested parties. A small business ...

Public relations describes the various methods a company uses to disseminate messages about its products, services, or overall image to its customers, employees, stockholders, suppliers, or other ...

Opinions expressed by Entrepreneur contributors are their own. Public relations (PR) plays a pivotal role in shaping a company’s image, managing its reputation and building strong relationships with ...

Public relations and marketing—what’s the difference? To the untrained eye, it can be difficult to differentiate between something like a social media post and a news story. It can be similarly ...

Public relations builds trust by focusing on audience needs, not self-promotion. Niche PR tactics can achieve a greater impact than mass media outreach. Authenticity and openness are key for engaging ...

Mikeie Reiland is a staff writer for Education at Forbes Advisor. Before coming to Forbes Advisor, he wrote magazine journalism for publications like the Oxford American, Bitter Southerner, and Gravy.