In the annals of Indian advertising history, a punch line that remains unmatched in popularity and recall value is “Jo biwi se kare pyaar, woh Prestige se kaise kare inkaar”. This line was picturised ...
“Your cookers are bursting, and nobody wants to buy them.” With these words, a shopkeeper in Lucknow flung open the doors of his warehouse to show me row upon row of pressure cookers, all of them ...
It was a tiny hole in the lid that saved the TTK Group, best known for its Prestige pressure cookers, from bankruptcy. In the 1970s, when flagship company TTK Prestige, based in Bengaluru, faced a ...
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