The pharmaceutical industry is in a constant state of evolution, driven by technological advancements, shifting consumer behaviors, and a complex regulatory landscape. To stay ahead of the curve, ...

We’ve seen the first AI-generated commercials, songs and even social media influencers outside of healthcare. Will pharma be ...

Kal Patel, M.D., is CEO and cofounder of BrightInsight. He has over 20 years of experience in pharma, medtech and regulated digital health. In recent conversations I’ve had with senior pharma leaders, ...

RESEARCH TRIANGLE PARK, N.C.--(BUSINESS WIRE)--Drug companies allocated an average of $750,000 for their digital marketing budgets this year, with digital marketing budgets currently ranging from $150 ...

Biopharmaceutical marketing has undergone a dramatic transformation in the past few years. In the 1990s, marketing was primarily salesforce-driven and healthcare provider (HCP)-focused, but by the ...

Pharma companies are following the trend toward digital advertising. In fact, digital’s share of pharma marketing spend increased from 6% in 2018 to 22% in 2022, according to an Axtria analysis of 140 ...

The digital marketing landscape is rapidly changing, as is the creative use of tools and mediums required for successful digital marketing campaigns. This is particularly true in the heavily regulated ...

The findings of a new study exploring the use of digital media tactics by pharmaceutical marketers finds a startling "relevance gap" between how most in the industry use Web 2.0 technologies in their ...

Health care and life sciences have long lagged in digital advertising, still focused on mass-audience approaches. But as the blockbuster drug era fades and precision medicine rises, broad strategies ...

Pharmaceutical companies are spending more on marketing than ever before, driven by factors including the aging of the population, the increased prevalence of chronic disease and the growing ...

Inna Pashniak stands out as a digital marketing expert with over nine years of experience in online advertising. Her career has focused on the healthcare and pharmaceutical sectors, where she has ...