The Pantone Color Institute, an institution for color marketing and branding, has announced a new shade in its lineup of offerings: Minion Yellow. The hue is inspired by the color of the cute tiny ...

Pantone's newest colour is the first ever created by the institute to be inspired by and named after a character. Michelle Starr is CNET's science editor, and she hopes to get you as enthralled with ...

Pantone, the company known for its annual color-of-the-year prognostications (including this year’s reddish-brown shade that goes by the moniker “Marsala”), has officially entered the ...

Hollywood is so powerful it’s now creating new colors. “Minion Yellow” is the latest shade designated by global color authority Pantone, and the first based on a movie character. The Minions shot to ...