At PwC, (a professional services firm providing consulting, tax, deals, risk assurance and audit services), its marketing vision is clear; to become a globally recognised, world-class marketing ...

The marketing and brand director for PwC UK has a clear sense of purpose for both the brand and the team she leads – and it involves always looking ahead Most marketers don’t talk about modelling ...

PwC offers a wide range of client services, from accounting to strategy consulting, and employs more than 200,000 around the globe. With so many groups in the air, executing an effective, ...

PwC acquired Swedish design agency Pond, which will continue operating as a separate consulting business, according to a report in The Wall Street Journal. Although PwC is a consultancy best known for ...

Antonia Wade, global CMO at PwC, has been named Marketer of the Year at the 2024 Marketing Week Awards. Wade was selected from a competitive shortlist of the highest-rated marketers in the Marketing ...

Find out how PwC used a new MA platform to make a step-change in its digital campaigns while increasing customer engagement. PwC is one of the UK’s leading professional services firms. It has over ...

Connie Cheung is a founding member of PwC’s first digital product marketing team in Greater China. Within six months, she directed the team to design and build the digital product centre, and now it ...

“Wait and see” is not the motto most of us aspire to. Yet, with Google’s cookie deprecation timeline getting pushed back and the current landscape of competing first-party identifiers offering ...