Celebrity publicist and CEO of Society22 PR, an award-winning hybrid digital PR agency based in Los Angeles and NYC. Are you pouring resources into SEO but struggling to see results? You might be ...

Integrating digital PR & SEO with a full-funnel strategy both influences audience behavior and top-three rankings in search engines. In my recent webinar with Search Engine Journal about how to earn ...

In an era influenced by powerful algorithms, the intersection of SEO and PR is crucial but often overlooked by enterprise leadership. This partnership has its challenges. PR may not always acknowledge ...

Chris Siebeneck, VP of Strategic Partners at SEO Werkz, Changing the world... one campaign at a time. With high quality and transparent SEO. As a leader at an SEO agency, one misconception I ...

Link building has been considered one of the most important SEO strategies for a long time. The more links you could acquire, especially from authoritative sites, the better your search rankings were ...

Whether you crave industry authority or sales, brand recognition is necessary for making a name for your business. With more consumers spending most of their time online, it's never been easier to ...

Aligning your content with media coverage can drive high conversion rates because it influences search behavior and creates a funnel from media to search and through the website. I’ve seen the best ...

Get key insights on public relations, agency management, SEO, and success measurement. Discover essential takeaways to enhance your PR program. Staying ahead in public relations requires continuous ...

There is a glitch in the B2B marketing matrix, which is to say there is an opportunity for companies that fix it. Securing high-quality backlinks is one of the two most important SEO factors for ...

Digital strategies are dictating PR campaign tactics more than ever: Almost two-thirds of communication industry experts agree that digital marketing and PR tactics must be used more collaboratively.

Add PR to SEO? Come again, guv’nor? Surely that’s the wrong way round. After all, top agencies have built billion-pound businesses on their PR expertise. Isn’t SEO just that geeky guy in the basement ...