*Nivea is flirting with white supremacy in a new ad for its invisible deodorant. The beauty brand used the slogan “white is purity” for the ad posted on its Facebook page, which was geo-targeted at ...

Companies like to push the envelope with their ads. Sometimes the gamble works, sometimes it doesn't, and sometimes, like in the case of a new advertising campaign from Nivea, the whole thing turns ...

Publicis Groupe has become Nivea’s global advertising partner, while WPP has clinched brand owner Beiersdorf’s Eucerin and Hansaplast brands, after a holding group pitch. The Hamburg-based ...