If your family celebrates Christmas, you may be gearing up for Christmas in July or already counting down the days until December 25. But while you wait for your Elf on the Shelf to return to your ...

As December days tick closer to Christmas, many families are searching for fresh ways to keep the Elf on the Shelf magic alive. For parents who feel like they’ve already tried it all, coming up with ...

Christa Pitts and Chanda Bell of The Lumistella Company discuss how authenticity drives their expansion of the Santaverse, from new platforms and global markets to storytelling innovations that keeps ...

For as long as twin sisters and co-creators of popular children’s book “The Elf on the Shelf” Christa Pitts and Chanda A. Bell can remember, Santa’s little helper, an elf, has been a part of their ...

Outright Games and The Lumistella Company have released new gameplay footage for The Elf on the Shelf: Christmas Heroes, showcasing what it will be like to play. Originally, they just teased that the ...

(CNN) - Even though Santa Claus can see you when you’re sleeping and knows when you’re awake, he still needs help from his elves. Elf on the Shelf was created 20 years ago, and since then, more than ...

The Lumistella Company, which launched The Elf on the Shelf Santaverse, is releasing a new book called The Rise of Nicholas the Noble. Here are all the details. Fact checked by Sarah Scott If your ...