The most important step to your makeup routine is definitely the first one — priming. But a good primer can be hard to find, so when TikTok identified this one, we knew we had to share it with the ...

Even the boldest and sexiest of eye makeup can fade or crease during the day. No woman wants to walk around with less than stellar eyeshadow, right? But there's a secret though to making sure your ...

If you have ever glanced in the mirror midday to see smudged lipstick, fading eyeshadow or patchy foundation, you know how frustrating it can be. Finding a makeup primer that works well with your skin ...

When it comes to making our makeup last all day, we can always use a little backup. Enter eyeshadow primer. Similar to facial primers, this underrated gem helps to create a smooth base on your lids ...

Eyeshadow primer is one of the make-up industry's best-kept secrets. It's a product you'll find in every MUA's kit, but something that most of us 'outsiders’ miss out on. So here's the million-dollar ...