While Unity is struggling, there are some good reasons to bet on a turnaround. A new CEO with the right goals Unity appointed former Zynga Chief Operating Officer Matthew Bromberg as CEO on May 1.

If you’re a mobile platform with access to a vast amount of gaming data, well, then it’s pretty much a foregone conclusion that you’re gonna launch an AI-powered ad platform. AppLovin has Axon and now ...

Video games engine provider Unity announced earlier today the introduction of two new machine-learning platforms, one of which in particular has developers and artists asking questions of the company ...

To use some technical business parlance, Unity has had an absolutely shocking few years. After establishing itself as the near-de facto game engine for indie and mid-tier developers in the 2010s, it ...

Unity's Q2 FY25 results show progress in the turnaround, with strong Create Solutions growth offsetting declines in legacy Grow Solutions revenue. The new AI-powered Vector ad platform is driving ...

Unity has been front and centre for a growing number of games developers for years now and their big bet on the implementation of AI as the way to seal the deal and power ahead has been no secret. Now ...

Unity is pressing on with its push into AI development tools, announcing at today's Unite event that Muse is now in early access. Despite the debate surrounding the use of artificial intelligence in ...

Unity will launch two AI platforms aimed at speeding up content creation and making game worlds more realistic later this year. The company is also rolling out an AI marketplace that brings ...

Unity, the global game engine and monetizationplatform, said that its Unity 6 platform will launch in 2024 with AI innovations and platform updates. The company for crafting and nurturing real-time 3D ...

Worlds come alive across billions of devices with Unity Sentis while Unity Muse supports creators with powerful AI-assisted workflows to accelerate development of real-time 3D games and experiences ...

Unity's report reveals that 62% of game studios use AI, mainly for prototyping, asset creation, and worldbuilding. 56% of AI-adopting studios use AI for worldbuilding, creating NPCs and unique ...