ComScore has added mobile ad network rankings to Media Metrix. The new reporting will be called Mobile Metrix and become part of the overall Media Metrix product suite. Until now, Media Metrix was ...

Marketron, provider of business software solutions and services for the media industry, announced at the NAB-RAB Radio Show it has acquired mSnap, the largest broadcast-based mobile ad network in the ...

Facebook is widely expected to launch a mobile ad network at its f8 developer conference on Wednesday. The new product will be called Facebook Audience Network, as TechCrunch has noted. Facebook’s ...

Yahoo launched new services on Tuesday to help publishers put their content on mobile phones and take advantage of an emerging medium for advertising. The company is offering to help publishers retool ...

Expanding into the mobile arena, local online advertising company Marchex will provide call-tracking services to mobile ad networks AdMob and 4INFO. For pay-per-call campaigns running on the mobile ...

Mobile ad network BuzzCity says the increasing prevalence of smartphones in major markets is helping expand its platform, with the company touting "tremendous growth" in Q1 2012. The firm claims ...

Mobile ad network madvertise might have tripled its turnover in the first half of 2011, but the company is still seeking investment, closing a $10 million funding round to cement its European ...

The mobile ad business has barely gotten off the ground, but it's already got an early winner: AdMob, a mobile ad network that serves up some 3 billion impressions a month. VentureBeat's Matt Marshall ...