Add Yahoo as a preferred source to see more of our stories on Google. Among potted succulents and a thicket of spiky trees, Sylvan Dayspring planted a “Yes on Measure A-24” sign in her Morro Bay front ...

IAB State of Data 2026 Report Reveals Buy-Side Believes AI-Driven Improvements in Advanced Measurement Could Help Unlock $32B in 1-2 Years NEW YORK, Feb. 2, 2026 /PRNewswire/ -- Today, at the 2026 IAB ...

Project Eidos arrives as new research from the industry group shows no buy-side buyers believe all paid channels are represented in current marketing mix models. Current marketing and media ...

Measurement does not become useful because it moves faster. According to the report, it becomes useful when teams trust what they are seeing and understand its limits. AI may support that outcome, but ...

President Keiji Tachikawa of the Japan Aerospace Exploration Agency (JAXA) and Administrator Charles Bolden of the National Aeronautics and Space Administration (NASA) signed a Memorandum of ...