Solomon Thimothy is the President of OneIMS, where he works with agencies and clients to develop predictable and scalable growth strategies. Starting a business with nothing but a laptop and the ...

Trust – it’s the daily buzzword in B2B marketing, with pretty much every marketing department and agency laying claim to it in some way. Trust – it’s the daily buzzword in B2B marketing, with pretty ...

In this episode of Power House, host Zeb Lowe sits down with mortgage marketing strategist Bri Lees to tackle one of the industry’s biggest tensions: how to create marketing that’s authentic, ...

Just about everyone has embraced content marketing. And some people are even succeeding with it. However, a shockingly high percentage of B2B content marketers report that it really isn’t going all ...

Vanity metrics have been a sugar rush for marketers for nearly two decades, but they’re ultimately unsatisfying. Clicks, likes, page views and time-on-site may look impressive on a dashboard or great ...

Digital marketing often takes the blame when growth stalls. Teams adjust ad spend, test new channels, add AI tools, and hire agencies, yet results still disappoint. In many cases, the issue is not the ...

The playbook for how to advertise during a pandemic is still being written. Coronavirus marketing fails are inevitable. Retargeting ads for out-of-stock products and tone-deaf or opportunistic ...

A massive shift is happening in marketing right now, and if you're still relying 100% on agencies you might already be behind. For decades, the default marketing model for brands has been to outsource ...

It happened in a second, quite literally, a second. With one click, I sent an email to more than 1,000 of my company’s most important leads, investors, friends and clients with the giant, eyesore of a ...