The 4 Ps are the key factors in marketing a product or service to consumers: product, price, place, and promotion. They are also known as a marketing mix.

Harvard’s Suraj Srinivasan and Stagwell’s David Sable explore whether AI can truly create—or only imitate.

Familiar tactics no longer guarantee results, forcing teams to rethink not just how they execute, but how they define ...

Funding announcements and expansion milestones are often treated as endpoints. From a marketing standpoint, they're stress ...

Entrepreneurs know they’re in a war for customer attention, so they’re spending more to get it.

Business Insider is launching CMO Insider, a new weekly newsletter delivering a candid look at the forces reshaping marketing.

Marketing teams today are running at a pace that would have felt impossible just a few years ago. Campaign cycles are shorter. Video content is constant. Social platforms reward speed. Paid ads ...

Explore the fundamentals of digital marketing, including its key types and channels like SEO, social media, and more. Learn how these techniques can enhance your online presence and drive sales.