For many people, their wedding day is one of the, if not the, most important and high-stakes beauty moments of their lives. When else do you throw a massive celebration that takes months or sometimes ...

A beauty editor recreates Kylie Jenner's viral "butter glam" makeup look — with only drugstore products. Here's the step-by-step guide.

Welcome to Drugstore Heroes, a monthly series in which we spotlight the often-overlooked and underhyped drugstore beauty products that industry experts count on. We're asking tastemakers, from editors ...

As a beauty reporter, it’s not just my personal obsession but also my job to research and test my way through skin care and makeup products at every price point. What I’ve found is that, in many cases ...

In an era where a single concealer can cost as much as an entrée at an upscale restaurant, I’ve found joy in discovering the best drugstore makeup products that perform just as well — sometimes even ...

As a beauty editor, one thing I know from testing literally hundreds of creams, lotions, serums, mascaras, etc. over the years is — despite what marketers will have you believe — you rarely need to ...

Save this article to read it later. Find this story in your account’s ‘Saved for Later’ section. Here at the Strategist, we love hearing about everyday stuff that actually works. That line of thinking ...