Ford's EV strategy changes have left some investors confused. Here's the important stuff.

The modern pickup truck market no longer caters strictly to prototypical jobsite and rural buyers. Instead, pickups increasingly serve as luxury commuters for urban customers, too. But that trend ...

Ford built its modern fortune on big trucks with big price tags. Now the company […] ...

The latest trend among trucks is all about off-roading and aggressive style, resulting in taller pickups, but factory lifts are inferior to the factory drops of sporty trucks of yore. Conventional ...

Truck makers love to come up with special models. Ford is focusing on the "street trucks" trend with its second Lobo model.

Ford recorded more fourth-quarter sales compared with the prior year, as lower-priced truck sales helped it more than offset a decline in electric vehicles. Ford’s total vehicle sales rose 2.7% to 545 ...

We’re about to see the refreshed 2024 Ford F-150 at September’s Detroit Auto Show. Well, we’ve actually seen it already, but that’s when we’ll know all the details. A report from Ford Authority claims ...

Stanced street-style trucks are the new hot thing in town, following Ford's recently introduced Lobo trim for the F-150 and Maverick. With the street truck scene gaining serious traction, other OEMs ...

Ford has introduced a new trim level for the 2025 F-150, the second model in the pickup truck lineup to wear this name and one that hopefully means the rebirth of a segment that died out 20 years ago: ...