General Motors rival Lexus is changing its branding approach, forgoing the traditional Lexus logo in favor of spelled-out brand lettering. Lexus’ new branding approach will launch with the 2022 Lexus ...
Forbes contributors publish independent expert analyses and insights. I cover the auto industry, from breaking news to car reviews. Jun 20, 2020, 07:30pm EDT Jul 21, 2021, 03:40am EDT This article is ...
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