Forbes contributors publish independent expert analyses and insights. I write about retail and the forces that are redefining shopping. L'Oréal's Colorsonic, left, and its components at right, ...

Millions of people worldwide color their hair at home, and even more began doing so after the lockdown brought on by the Covid-19 pandemic in 2020. According to L’Oréal, the at-home hair color ...

If you’ve ever attempted to color your hair using a home kit, you get why salons charge an arm and a leg for good color. In an attempt to take the mess out of the process and make the results a little ...

The Colorsonic promises to be an affordable at-home alternative to the salon The Colorsonic promises to be an affordable at-home alternative to the salon is a senior reporter and author of the ...

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At CES, L’Oréal is showing off its first hair color device that can be used at home. The handheld Colorsonic can mix and apply product evenly, according to the company. If it works as promised, ...

The addition of an AR try-on feature for Color&Co indicates that L'Oréal's acquisition of Modiface continues to reap benefits for the beauty giant. The Modiface purchase in 2018 was the first time ...

Reviewed by Jeremy Tardo Fact checked by Michelle Regalado Key Takeaways Ancient Egyptians first used plants like henna and indigo to hide gray hairs over 3000 years ago.In 1863, English chemist ...

A hair salon appointment is a commitment: money, time, and leaving the comfort of your own home during both a pandemic and a change in seasons. Now is the perfect time for some DIY beauty. Whether you ...

Coloring your hair is a fun way to change your look -- but you never quite know how the end result will turn out before you pull the trigger. Until now, that is, as L'Oréal has partnered with Google ...