As a marketer who started in the ‘good ole days’ when we pushed marketing out the door using flyers, newspapers and brochures I was happy to see those days disappear. Interaction, assimilation, ...

Nick Chandi is the CEO of Forwardly, which helps small businesses in the US accept instant and faster payments 24/7 for up to 80% less fees. Today, traditional marketing strategies alone may not be ...

Jae Siercks hired to lead the practice as Executive Director of Consumer PR DURHAM, N.C., Feb. 23, 2026 /PRNewswire/ -- Full-service creative agency McKinney announced today the launch of a consumer ...

Integrated communications can have a positive outcome on business results, such as increased revenue, improved customer loyalty and better brand reputation. Yet, believing integrated communications is ...

Today in this competitive world with numerous marketing & promotion avenues, and impeccable marketing campaigns, businesses look for a coherent, consistent and continually engaging form of marketing ...

Marketing communications have evolved from traditional, one‐way advertising methods into a dynamic, integrated discipline that underpins the strategic positioning of brands in an increasingly ...

Answer: Before you spend your hard-earned bucks, we suggest that you take a look at the primer we offer on building a marketing plan (which includes simple steps for integrated marketing ...

Technological advancements and changing market dynamics have shaped the evolution of marketing and communications functions within major organizations. Initially, marketing and communications were ...

When Uber drove its wheels on Indian roads for the first time, the ride was quite bumpy and rocky. Since a taxi reservation was a burdensome task initially, people were surrounded by disquietude and ...