Anzu, the most advanced intrinsic in-game advertising solution, and Cedara, the Carbon Intelligence Platform, have launched a groundbreaking global carbon measurement and compensation solution for ...

In-game ads platform Anzu has partnered with Japanese marketing solution dentsu to bring new gaming strategies to the latter’s clients and advance intrinsic in-game advertising. These strategies will ...

Intrinsic in-game ads make players 5% more likely to consider a purchase due to the "premium nature" of their placement and the power of recall, according to a new report. Anzu and Happydemics have ...