Writing the first book is time-consuming. So, you may wonder, why should people still write one—especially if a book is not required for tenure at their institution? Many people may advise you to just ...

Many people want to write a book, but few actually do it because of how difficult the process can be. I’ve interviewed thousands of business professionals and thought leaders about their books, and ...

Forbes contributors publish independent expert analyses and insights. I write about strategy. In other genres that is pretty common. Think of autobiographies, history books, and travel guides. In ...