The ad, which dropped Monday, puts a new spin on the classic Gillette tagline, "A Best A Man Can Get," and takes aim at toxic masculinity in light of the #MeToo movement. "We believe in the best in ...

When I viewed Gillette’s “toxic masculinity” TV ad — the one that portrays a line of men shrugging, “Boys will be boys,” while their fellows bully the weak, help themselves to unwanted sexual contact, ...

Razor blade commercials aren’t supposed to make national headlines, but these aren’t ordinary times. Last week’s Gillette commercial playing on the #MeToo movement became the latest piece of corporate ...

The razor maker Gillette is taking on toxic masculinity. Based on the furious reaction to this effort in some quarters, the message is more needed than perhaps we even realized. In a new two-minute ...

Gillette made a commercial asking men to take the lead in showing more empathy and compassion toward mankind — which makes sense when you consider that historically, the entire default of American ...

Gillette's latest commercial questioning "toxic masculinity" in the Me Too era is facing backlash from some viewers. With almost 20 million views on YouTube, the ad garnered 535,000 likes and 990,000 ...

Today, the battle for men’s souls reached an extraordinary new frontier: men’s shaving brands. On Tuesday, Gillette released an ad that takes stock of a handful of cultural issues that have always ...

Why are some men so afraid of the new Gillette #MeToo commercial? That’s the only explanation, right? The razor company has a new commercial that takes its decades-old slogan, "The best a man can get, ...

Is this really the best a man can get? That's the question Gillette and the team over at Procter & Gamble (P&G) are asking in their new commercial and the world is waiting on an answer. This week, ...

Razor blade commercials aren’t supposed to make national headlines, but these aren’t ordinary times. Last week’s Gillette commercial playing on the #MeToo movement became the latest piece of corporate ...

Why are some men so afraid of the new Gillette #MeToo commercial? That’s the only explanation, right? The razor company has a new commercial that takes its decades-old slogan, "The best a man can get, ...