According to the Red Lab Gen Z Slang Report that "captures the living, breathing vocabulary of a generation that speaks in reactions, sound bites and viral slang", here's what the term actually means.

This Valentine’s, corporates are trying to capitalise on the week of love by tapping into their new audience, Gen Z. Zepto, ...

In a fast-moving world, romance is slowing down. Stories across films, series and books now lean into yearning, a shift that's resonating strongly with Millennials and Gen Z in India.

Gen Z is redefining love in small and meaningful gestures rather than grand and performative moments ...

Couture has always been about fantasy, but this season, it feels like it’s speaking a very specific dialect. Gen Z, specifically. Not in the “let’s slap a TikTok soundtrack on it and call it youth” ...