The rise in curiosity and demand has been due, in large part, to the influence of young social media creators such as 16-year ...

Gen Z is about to get some serious competition for all the research and marketing attention that the retail industry has lavished on it for the past ten years. The oldest Gen Z-ers were just becoming ...

Even though they're still children, Generation Alpha is already shaping what families buy and spend on, especially online. Growing up fully immersed in technology, Gen Alpha will expect flexible, ...

You’re likely familiar with the generations that have come before this: the Greatest Generation (roughly 1900-1924), the Silent Generation (1925-1945), Baby Boomers (1946-1964), Generation X ...

Gen Z grew up knowing that friendship means real connection — messy conversations, inside jokes, even the occasional fight. Now, many teens are watching Gen Alpha (kids born 2010–2025) grow up in a ...

Gen Alpha has new demands for their careers and they have surprising strengths and attributes. Discover how we can respond ...

As Generation Z enters the workforce in a serious way — and Gen Alpha gets set to join them — the lexicon surrounding money and wealth, as well as the appearance of both, has drastically shifted. On ...

Like it or not, the generational narrative is here to stay, especially in the workforce, and while Generation Alpha currently ranges in age from one to 15 years old, I encourage you to get ready to ...

It was nice knowing you, but these six words and phrases need to go, and don't let the door hit you on the way out!

If a Gen Alpha tween said, “Let him cook,” would you know what that meant? No? AI doesn’t either. A research paper written by soon-to-be ninth grader Manisha Mehta was presented this week at the ACM ...

There’s a sneaky contributor to the growing anxiety of the emerging generation—and it’s not just screen time. If smartphones and social media are to blame for Gen Z’s 139% increase in anxiety, then ...