You can't say Fujifilm is boring. It stuck to APS-C sensors instead of going full-frame like everyone else, while releasing cool and weird models like the X100 VI. That strategy has been refreshing in ...

Add Yahoo as a preferred source to see more of our stories on Google. Fujifilm GFX 100 II being used by a photographer outdoors. Fujifilm has released a firmware update for the new GFX 100 II. Yes, ...

Fujifilm has released a new firmware update for its flagship GFX 100 II medium format camera. Firmware version 2.00 enables better integration with the Fujifilm XApp and now lets you view camera ...

Fujifilm has announced the latest addition to its GFX family of cameras. Body-only, the new GFX 50S II will debut at $3,999, making it the company’s most affordable medium format camera to date.

Fujifilm has revitalized its pro-level camera lineup with some exciting announcements. The star of the show was an updated version of the company’s flagship medium format camera, the GFX100 II.

Fujifilm’s successor to the GFX 100S, its 2021 medium format camera with terrific performance but slow speeds, is the aptly named GFX 100S II. The new model is $1,000 cheaper, smaller, lighter and has ...

FUJIFILM is making major advancements to both the GFX and XF systems with the launch of two new cameras X-T50, GFX-100S II and two new lenses. Film Simulation modes have been a major part of ...

Fujifilm announced the GFX 50S II, a digital medium-format camera costing $3,999 for the body only, or $4,499 in a kit with the GF 35-70mm f/4.5-5.6 WR lens, at its September X Summit event today.

The new flagship mirrorless camera from Fujifilm maintains the same resolution but ditches the tall grip design and goes for autofocus speed, video features, and a $7,499 price. The new flagship ...

Externally the new GFX 50S II is identical to last year's GFX 100S camera, with the same magnesium alloy, weather-resistant body, the same PASM control dial and top LCD panel, and the same rear LCD ...

Smaller in size than the GFX 50S and only a little bigger than many full-frame DSLR cameras, with a price-tag of £3499 / $3999 the GFX 50SII is also significantly cheaper than the GFX 50S was on ...

Plus the new X-T30 II and some very promising lenses Plus the new X-T30 II and some very promising lenses is a former senior reviewer who worked at The Verge from 2011 until May 2025. His coverage ...